It seems that podcasts might be the "new hot thing" everyone is doing these days to get more content available to people and increase their exposure to their target market.

A recent audio post over at the Spiders and Milk blog reinforced my suspicion that podcasts are a largely untapped resource for those who want their content to appear in the search engines.

He also executes a very good idea in the title of his post – he tells you exactly how long the audio entry will be (60 seconds). This is a great idea for titling your podcasts and podcast submissions. Let the audience know that it's not going to take 3 hours to get to the point of your message.

In fact, follow the guidelines for making good video – keep it under 3 minutes, unless you've already conditioned your listeners to be ready for longer-form content.

I used TrafficGeyser to pull the audio track off of one my videos and then set it up to distribute that audio as a podcast. That podcast ended up ranking more quickly – and higher – than the video it was pulled from.

Podcast will definitely be part of my marketing strategies moving forward. And it will be simple to implement since I can repurpose the content I'm already creating for video.